Positioning Ledong as China’s gateway to the world

Tourism developments in Hainan have either catered to the mass Mainland Chinese market (currently accounting for over 95% of total visitors) or to more exclusive international visitors in integrated resort developments.  For the Ledong project to be successful, the Hainan Land Property Group must propose a unique, mixed use development that complements both existing and planned tourism developments in Sanya and elsewhere on Hainan island.

At the request of the Hainan Land Property Group PA Consulting Group prepared a 30-year conceptual development plan for the Ledong International Waterfront Community.  The plan calls for a number of distinct but integrated components that complements developments in Sanya, while addressing the strengths and weaknesses of the project site.

PA’s tourism plan builds on Hainan’s natural and cultural attractions, presenting a diversity of international quality products and experiences ranging from surfing to horse racing to activities for the aging. The plan, based on a supply-chain approach, also incorporates sustainable tourism principles that balance economic, environmental and social benefits through ecologically sensitive design, long-term economic viability, and social development in neighboring (“gateway”) communities.

If adopted it is anticipated that the development plan will help create approximately 44,275 direct and indirect job opportunities, maximize the land price, and establish Ledong's International Waterfront Community as a “Home Away from Home” for high-end Chinese and foreign visitors. A central feature is the “Global Village” positioning Ledong as China’s gateway to the world.

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