2003
'Making 3G Happen' at the 3GSM World Congress
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03 January 2003
PA will give practical demonstrations on their stand and three conference presentations at the 3GSM World Congress, 17-21 February 2003, Cannes, France.
‘3G will happen - but not as originally envisaged’ according to PA Consulting Group, the leading international management, systems and technology consultancy. PA sees real opportunities to create value and growth, which exploit the 2G>2.5G>3G rollout evolution.
This, they believe, can be achieved in three ways:- by maximising operators’ 2.5G investment to provide advanced services and increase operational efficiencies; by infrastructure suppliers adopting a more flexible network approach, for example using micro-cells; and by educating businesses to use current and emerging technologies more effectively.
This year, the demonstrations on the PA stand – number G57 in Hall 2 – showcase PA’s proprietary thinking, including:
- Practical applications of mobile data services: how to integrate mobile data applications into the corporate world that bring results and return on investment;
- PA’s world-leading all-software base band for W-CDMA 3G base stations, making them cheaper, more flexible and giving improved performance over conventional solutions.
Three PA experts will also be addressing key issues on the Congress conference platform:
- Dr Alan Carr on the development of PA’s all-software base station solution, 17 February, at 16.25;
- Bjørn Krylander, CEO, UbiNetics, (a PA venture company) on understanding the details which will make 3G work, 18 February, at 11.55;
- David Prichard on the business challenge and real life issues of introducing mobile data into an organization, 21 February, at 10.25.
PA is the leading supplier of end-to-end 3G solutions, both to the mobile telecoms industry and to enterprises worldwide, helping to make 3G happen. PA’s technology-led consultancy solutions for 3G operators range from strategy planning and services creation through network and IT architecture design, WLAN construction and roll-out management. PA supports vendors directly through the provision of contract design of infrastructure and handset products, marketing and bidding support, and infrastructure element design.
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Notes to editors
About PA Consulting Group
PA Consulting Group is a leading management, systems and technology consulting firm, with a unique combination of these capabilities. PA has broad experience of establishing competitive energy markets around the world in Asia Pacific, Europe and the US.
Established almost 60 years ago, and operating worldwide from over 40 offices in around 20 countries, PA draws on the knowledge and experience of around 4,000 people, whose skills span the initial generation of ideas and insights all the way through to detailed implementation.
PA builds strategies for the creation and capture of shareholder and customer value, and helps clients accelerate business growth through innovation and the application of technology. PA distinguishes itself from its competitors through the range and quality of its people, the depth of its industry insight, its development and use of technology, and also its independence and culture of respect, collaboration and flexibility in working with clients.
We are proud that our clients say, “PA makes it happen.”
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