1999

Automotive industry leads the way forward in using GSM technology in non-voice applications, says UbiNetics - 20 September 1999

The automotive industry is leading the way in the use of GSM technology in non-voice applications, according to UbiNetics, the technology venture of PA Consulting.

UbiNetics announced today that it has signed a contract to supply GSM receive-only modules to Motorola Inc., who will integrate them into GSM mobile receiver systems.

Under a collaboration agreement with Trafficmaster Plc, also announced today, Motorola will supply these GSM mobile receiver systems which will be used to deliver dynamic traffic information to in-car navigation systems by means of GSM Cell Broadcast.

The UbiNetics GSM receive-only module uses the European GSM Cell Broadcast standard - recently agreed between Trafficmaster and Mannesmann Autocom GmbH - to collect live traffic information and feed it to in-car navigation systems via the GSM mobile receiver system.

Ali Pourtaheri of UbiNetics, commented:

David Martell from Trafficmaster added:

Bernhard Laepke, general manager of Motorola’s Integrated Electronics Systems Sector in the Europe, Middle East and Africa region, added:

For more information, please contact:
Liz Attenburrow
Companycare Communications
Tel: +44 118 939 5900
E-mail: liza@companycare.com
www.companycare.com

Notes to editors

1. The GSM traffic module uses new GSM cell broadcast technology to deliver information to the on-board unit in the UK via the Cellnet network. In Germany Mannesmann will provide the service.

2. Trafficmaster leads the world in traffic detection technology. It provides a range of innovative services to a growing list of partners in the telematics marketplace.

3. Motorola is a global leader in providing integrated communications solutions and embedded electronic solutions, and is one of the world’s largest independent suppliers of electronics to the automotive market. Motorola researches, develops and manufactures semiconductors, electronic components, modules and systems, including telematics solutions for the emerging automotive communications market. Sales to the automotive market in 1998 were $3.2 billion. Total Motorola sales in 1998 were $29.4 billion.

UbiNetics, a subsidiary of PA Consulting Group, was formed in January of this year to provide complete solutions in GSM and third-generation.

Ali Pourtaheri is president of UbiNetics. He has sixteen years broad experience in marketing, product management, product development and production for GSM and Dosimetry products, including six years with Ericsson. He has headed several strategic, product development departments, gaining an in-depth knowledge of customer needs and market development for GSM operators.

5. PA Consulting Group is a leading management, systems and technology consultancy, with a unique commitment to the integration of these capabilities. Established almost 60 years ago, and operating worldwide from around 50 offices in some 20 countries, PA draws on the knowledge and experience of about 2,700 employees, whose skills span the initial generation of ideas and insights all the way through to detailed implementation, including:

• Strategic management, and managing for shareholder value
• Accelerating business growth, especially through innovation
• Improving business design, including customer relationship management, enterprise-wide systems for the supply chain, and full e-business solutions
• Mobilising human resources
• Delivering projects and programmes.

PA focuses on creating benefits for clients rather than merely proposing them, and this focus is supported by an outstanding implementation track record in every major industry and for governments around the world. PA also develops leading-edge technology both for its clients and within its own portfolio of venture companies in areas ranging from software to wireless technology to life sciences.

PA distinguishes itself from its competitors through the range and quality of its people, its development and use of technology, and also its independence. PA's work in every area from strategic management to project delivery is enhanced by its expertise in all the other areas. PA's consultants, whatever their special skills, all share:

• A highly commercial approach to clients' problems and opportunities
• A technologically sophisticated view of both the industry sectors we serve and the solutions we deliver
• A culture of respect, collaboration and flexibility in working with our clients to achieve their aims

Adding value to clients, from insight to implementation, is ingrained at PA through our culture and tradition, and also through our compensation and ownership philosophy. PA is owned by its employees, with everyone at PA entitled to a stake in the company, and our reward systems are also directly related to the results created for clients. This builds a virtuous circle, as we know that the only way we can create value for ourselves is by creating value for our clients first. The value we create for clients and within PA helps us to attract the best people in the world to PA, and to invest in more leading-edge technologies, thereby allowing us to increase further the value we bring to our clients. We are proud that our clients say 'PA makes it happen'.

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