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Explore our work: what we do, how we do it, and the value we create for our clients.
Industries
Consumer and manufacturing
Defence and security
Energy and utilities
Financial services
Government and public sector
Health
Life sciences
Transport
Services
Set actionable strategy
Build products, services, and experiences
Reimagine AI, digital, and data
Improve organisational performance
Deliver complex programmes
Empower your people
Global Shifts
Empowered consumers
Healthier humans
Future organisations
Safer societies
Regenerative futures
Impact
Culture
About
Careers
Contact
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Press release
Widening gap between brand priorities and consumer experiences, according to PA Consulting’s Brand Impact Index
PA's Brand Impact Index rates 297 brands across the U.S.
30 July 2026
Insight
Agentic commerce: Designing for an economy where software does the shopping
How retailers win in agentic commerce by optimising data, visibility and AI-driven decision-making.
Insight
Why outcome-based shopping will redefine retail
As agentic AI rises, multimodal tech moves retail forward towards outcome driven, personalised shopping journeys.
Insight
Five lessons non-consumer brands can learn from the consumer brand playbook
Consumer brand strategies non-consumer brands can adopt to strengthen positioning and performance.
Insight
Purpose, pace, and trust: Closing the gaps between brands and consumers
AI investments are soaring but closing consumer gaps in purpose, pace, and trust is critical.
Insight
Three customer loyalty levers to drive growth in baby care
How baby care brands can build loyalty through emotional connection, trusted communities, and joyful, whole-family experiences.
Client Story
JYSK
Navigating complexity to achieve growth and omni-channel success
In the media
How retailers should prep for GEO and AI search
Retailers must act now to stay ahead in GEO AI search.
Retail Rewired
18 August 2025
Insight
The new rules of retail: Shape a better future. Win real growth.
The growth strategy retail is overlooking? See how leading retailers are scaling trust by meeting real human needs.
In the media
In uncertain times purpose-driven brands have the winning edge
How are leading brands turning volatility into loyalty?
Fast Company
02 August 2025
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