Retail

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Woman consumer using mobile phone
Insight

Why outcome-based shopping will redefine retail

As agentic AI rises, multimodal tech moves retail forward towards outcome driven, personalised shopping journeys.
Woman consumer using mobile phone
Colleagues collaborating in an office
Insight

Five lessons non-consumer brands can learn from the consumer brand playbook

Consumer brand strategies non-consumer brands can adopt to strengthen positioning and performance.
Colleagues collaborating in an office
Business colleagues working on laptops in modern conference room
Insight

Purpose, pace and trust: Closing the gaps between brands and consumers

AI investments are soaring but closing consumer gaps in purpose, pace, and trust is critical.
Business colleagues working on laptops in modern conference room
Asian father taking care of his baby while working from home
Insight

Three customer loyalty levers to drive growth in baby care

How baby care brands can build loyalty through emotional connection, trusted communities, and joyful, whole-family experiences.
Asian father taking care of his baby while working from home
JYSK
Client Story

JYSK

Navigating complexity to achieve growth and omni-channel success
JYSK
Woman on sofa with mobile phone and credit card
In the media

How retailers should prep for GEO and AI search

Retailers must act now to stay ahead in GEO AI search.
Retail Rewired
18 August 2025
Woman on sofa with mobile phone and credit card
Brand Impact Index
Insight

The new rules of retail: Shape a better future. Win real growth.

The growth strategy retail is overlooking? See how leading retailers are scaling trust by meeting real human needs.
Brand Impact Index
People in modern office
In the media

In uncertain times purpose-driven brands have the winning edge

How are leading brands turning volatility into loyalty?
Fast Company
02 August 2025
People in modern office
Curious woman peeking into spice shop window
In the media

Lego is built on emotion – and consumers love it

Lego wins hearts by listening, acting, and building emotional connections with consumers.
Børsen
19 July 2025
Curious woman peeking into spice shop window
Insight

For impact and value, the customer still comes first: 2025 CGF Global Summit

AI, sustainability, and collaboration drive future value in the consumer goods sector.