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Consumer products

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Client Story

The Trade Desk

Advancing omnichannel advertising through audience-first insights
Woman consumer using mobile phone
Insight

Why outcome-based shopping will redefine retail

As agentic AI rises, multimodal tech moves retail forward towards outcome driven, personalised shopping journeys.
Woman consumer using mobile phone
Colleagues collaborating in an office
Insight

Five lessons non-consumer brands can learn from the consumer brand playbook

Consumer brand strategies non-consumer brands can adopt to strengthen positioning and performance.
Colleagues collaborating in an office
A collection of consumers from each generation - Gen Alpha, Gen Z, Millennials, Gen X, and Boomers
Insight

Joy story: Meeting the emotional needs of today’s consumers

How brands are using joy to connect emotionally and drive lasting consumer impact.
A collection of consumers from each generation - Gen Alpha, Gen Z, Millennials, Gen X, and Boomers
Business colleagues working on laptops in modern conference room
Insight

Purpose, pace and trust: Closing the gaps between brands and consumers

AI investments are soaring but closing consumer gaps in purpose, pace, and trust is critical.
Business colleagues working on laptops in modern conference room
Asian father taking care of his baby while working from home
Insight

Three customer loyalty levers to drive growth in baby care

How baby care brands can build loyalty through emotional connection, trusted communities, and joyful, whole-family experiences.
Asian father taking care of his baby while working from home
Client Story

Future Concept: Lattice Gaming Platform

Redefining gaming peripherals
Client Story

Zildjian

Reinventing drumming for the digital age
Colleagues in office
Insight

When good process becomes innovation’s silent killer

When process becomes paralysis, bold ideas die. Discover how leading brands turn discipline into a platform for breakthrough growth.
Colleagues in office
PA experts digging into their research on Gen Z and Alpha's demands from the future of haircare.
Insight

The future of haircare: Gen Z and Alpha’s path to wellness and identity

Explore shifting haircare trends driven by Gen Z and Alpha’s values, routines, and ingredient awareness.
PA experts digging into their research on Gen Z and Alpha's demands from the future of haircare.