Consumer and manufacturing

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Colleagues in office
Insight

When good process becomes innovation’s silent killer

When process becomes paralysis, bold ideas die. Discover how leading brands turn discipline into a platform for breakthrough growth.
Colleagues in office
PA experts digging into their research on Gen Z and Alpha's demands from the future of haircare.
Insight

The future of haircare: Gen Z and Alpha’s path to wellness and identity

Explore shifting haircare trends driven by Gen Z and Alpha’s values, routines, and ingredient awareness.
PA experts digging into their research on Gen Z and Alpha's demands from the future of haircare.
Synthetic waterproof jackets hanging on rack
Spotlight

PFAS alternatives

Transform your materials strategy and supply chain to eliminate PFAS and future-proof your business.
Synthetic waterproof jackets hanging on rack
In the media

How cutting-edge start-ups go from lab to market

Discover our approach to taking breakthrough ideas from lab to the market.
The Times
16 September 2025
Female shop owner helping mother and son with home fragrances in shop
Insight

PFAS: Accelerating a decisive, responsible transition to sustainable alternatives

Taking advantage of alternatives to harmful PFAS chemicals takes collective action, standards, and circularity.
Female shop owner helping mother and son with home fragrances in shop
Brand Impact Index
Insight

Winning with AI: Innovate intelligently, think long

Explore how shapers use AI to learn faster, adapt smarter, and lead with intention.
Brand Impact Index
JYSK
Client Story

JYSK

Navigating complexity to achieve growth and omni-channel success
JYSK
Young woman with headphones and credit card online shopping at laptop on living room sofa
In the media

Is it better to be a ‘shaper’ or a ‘staller’?

With sustainability standard, how do brands stay relevant? Transparency and action.
HBW Insight
07 September 2025
Young woman with headphones and credit card online shopping at laptop on living room sofa
Vinnergi
Client Story

Vinnergi

Accelerating the transition to a sustainable and connected future with an ambitious blueprint for growth
Vinnergi
Smiling young Asian woman checking electronic banking on her smartphone as she received delivered packages from online purchases at home
In the media

How to ‘vibe’ with consumers

Consumers seek authentic brand connections. Learn how wellness brands can build lasting relationships.
HBW Insight
26 August 2025
Smiling young Asian woman checking electronic banking on her smartphone as she received delivered packages from online purchases at home