Human insight and research

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Images of a 3d printed gaming controller called Lattice
In the media

Designing to work, rest, and play

How emerging technology is redefining the way we design for work, rest, and play.
New Design
13 March 2025
Images of a 3d printed gaming controller called Lattice
Pvolve
Client Story

Pvolve

Elevating a fitness brand’s product, digital experience, and growth strategy
Pvolve
Woman using device on sofa
Insight

How to unlock new growth from digital communities

Unlock growth from brand and consumer-led digital communities through rich data insights and engagement strategies.
Woman using device on sofa
The shift to rapid retail delivery
Report

Control, on-demand

Discover how rapid retail delivery empowers consumers and drives emotional connection in modern commerce.
The shift to rapid retail delivery
Futuristic gaming character using indoor rowing machine
Press release

PA Consulting survey dispels gaming stereotypes, reveals new priorities for next-gen gamers

PA research reveals gamers now actively prioritise their physical fitness, mental wellbeing, and the environment.
20 August 2024
Futuristic gaming character using indoor rowing machine
Three futuristic space gaming characters
Survey

The future of gaming

How gaming brands can evolve to meet the needs of next-gen gamers.
Three futuristic space gaming characters
The future of wellness
Survey

The future of wellness

How wellness leaders can deliver stackable, seamless, and hyper-personal solutions for evolving consumer needs.
The future of wellness
In the media

Jorge Aguilar on Wharton Business Daily

Jorge Aguilar, PA growth strategy expert, discusses PA’s Brand Impact Index.
Wharton Business Daily
25 March 2024
Team meeting.
In the media

Why we need to stop creating 'accidental managers'

PA Consulting's Sally Bibb, strengths practice lead, discusses accidental managers.
Management Today
27 September 2023
Team meeting.
Insight

15 minutes with: Daniela Aguilera

Dani creates safe inclusive environments for research participants and open spaces where innovation can thrive.