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Developing a fitness tracker that would change the way we work out

Creating a smarter way to make your home smell great

Celebrating a heritage of innovation spanning 125 years

Creating a luxury turntable fit for the vinyl renaissance

Designing a high chair that addresses modern parents’ needs

Launching the leader in gaming gear

Reimagining a robotics company’s brand strategy, messaging, and visual identity

Developing a first-of-its-kind weapons detection system

Inventing a new way to prototype and test auto-injection devices

PA experts in management, organisational design and transformation, Johanne Rønnow Olsen, Astrid Kamille Falk-Sørensen and Tanja Juul Christiansen, discuss the best way to navigate in the midst of chaos.