PA welcomes additional design flair
The recent announcement that Design Partners, the award-winning product design and innovation agency has joined PA Consulting, is covered in Tech Market View. With over 75 years of design heritage, including world-firsts and iconic products, Design Partners will complement and enhance PA’s strategy and design capabilities.
The article explains that Design Partners, founded in 1985, offers expertise in product strategy, design for sustainability, wearable technology, human interaction devices, and medical device design. The article also notes that the firm has an impressive client base including several blue chip brands.
The article mentions that this latest addition brings the number of innovation and design consulting businesses welcomed by PA since 2018 to five (We are Friday and Sparkler in the UK and Essential Design and 4iNNO in the US).
The article concludes by saying that work in this arena constitutes a significant part of PA’s portfolio and that last year PA grew by 24% and client work included the Electric Vehicle chargepoint concept and clean energy innovation for a wind turbine manufacturer.
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