Press release

PA Consulting welcomes Sara Ulrich to lead its new Global Business Wargaming capability within Complex Systems

02 November 2020


Sara Ulrich joins PA Consulting (PA), the consultancy that’s bringing ingenuity to life, as a partner in Health and Life Sciences. She will lead an innovative new Global Decisions Support powered by Business Wargaming offering within PA’s Complex Systems Capability.

Business Wargaming involves designing and running simulations for business leaders to test the future impact of different strategic approaches on their organisation. The new capability is designed to help individuals and organisations make more informed decisions which is becoming more critical in this volatile, uncertain and complex environment. As Global Business Wargaming Lead, Sara will work closely with PA’s Complex Systems, Technology Centre, Digital and Modelling teams, as well as industry teams – specialising first in Health & Life Sciences.

Sara is a management consultant and academic with 20 years’ experience in delivering high profile strategic projects driven by significant uncertainty and complexity around the world. She joins PA after 10 years at Deloitte, where she was Business Wargaming and Strategic Risks Readiness Lead. Prior to that, she was Simulation Director at the first social sciences spin-out company “Simulstrat” of King’s College London, as well as Lecturer & Secretary General of the Negotiation Research Centre CADMOS of Paris-South University.

Sara is a global specialist of key behavioural methodologies ranging from business wargaming, simulations, scenario planning, negotiation, strategy and contingency planning applied to a variety of topics.

PA’s Complex Systems team works with organisations to help them to simplify complexity and to better understand, manage and exploit interdependencies. As the world becomes more complex, dynamic and interconnected, we help our clients to deliver change at the scale and pace required to remain competitive. This includes better enabling organisations to integrate business, technical and commercial disciplines as we have done recently on Virgin Hyperloop 1 and with numerous other clients.

Johnny Gilbert, Complex Systems Lead at PA Consulting said: “We’re over the moon to have Sara join our growing Complex Systems team. Sara brings a wealth of experience, passion and energy as well as significant experience in helping clients to make critical decisions with confidence. Her Business Wargaming experience complements a lot of the amazing work that we already do with our clients as well as providing new opportunities to help them survive and thrive in our current uncertain times.”

Sara Ulrich added: “I am thrilled to join PA to lead this innovative new global Decisions Support team. With the business wargaming methodology proven to bring external ecosystems to life, there has never been a more critical time to explore, test or practice business plans and strategies in a safe environment. I am really looking forward to working with my PA colleagues, unleashing our collective ingenuity to help our clients make more informed decisions in such challenging and uncertain times”.

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