Press release

Growth strategy expert Jorge Aguilar joins PA Consulting as a Partner in the Consumer and Manufacturing practice

30 May 2023

Growth strategy expert Jorge Aguilar joins PA Consulting (PA), the company bringing ingenuity to life, as a partner in PA’s Consumer and Manufacturing sector. At PA, Jorge will advise US clients on customer and experience strategy topics such as value proposition, brand strategy and architecture, experience design, and portfolio management – all based on deep customer insights and analytics.

Jorge has 25 years of experience in the consumer sector. He joins PA from Prophet where he led the global Technology, Media, and Entertainment practice. Earlier in his career he served in leadership roles at PepsiCo and DuPont and has a long and successful track record of servicing clients across consumer packaged goods, consumer tech, manufacturing, hardware, and entertainment and telecomm. Jorge has authored several articles on brand and experience strategy which have been published in Forbes, Fortune, and The Washington Post, and contributed to the book “Perspectives on Purpose: Leading Voices on Building Brands and Businesses for the Twenty-First Century.”

Tracey Countryman, Global Head of Markets at PA Consulting, said: “We are excited to welcome Jorge to the Consumer and Manufacturing team. His impressive growth strategy skillset combined with his use of AI and cloud solutions will be transformational for our US clients looking to deliver end-to-end innovation, from concept to reality. In addition, Jorge lives our core values of inclusion, purpose, and diversity. I’m looking forward to working alongside him.”

Jorge Aguilar, Growth strategy expert at PA Consulting, said: “PA’s legacy and deep digital and physical innovation capabilities makes this an incredibly exciting opportunity. From creating cutting-edge applications and services, to building and launching new brands, to transforming culture and organizations, the opportunity has never been greater to help clients thrive and make a positive impact on society along the way. I’m thrilled to be a part of PA and am looking forward to delivering on our purpose of building a positive human future.”

Successful consumer, retail, and manufacturing companies innovate constantly to build a more sustainable future by creating new revenue streams, transforming operations, and building competitive advantage. PA’s unique teams of strategists, designers, scientists, technologists, and engineers help at every step of the journey. PA recently partnered with Mondelēz International to accelerate the company’s sustainability goals by exploring new ideas and disruptive technologies to enhance the strategy for more sustainable snacking, worked with Unilever to create a world leading predictive tool that monitors and accurately predicts COVID-19 trends, and helped Pret A Manger accelerate their digital transformation to better serve customers and grow market share.

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