![](https://paconsulting.imgix.net/assets/hero/htc-2-Boundless-2000x.jpg?auto=format&crop=focalpoint&domain=paconsulting.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=511&ixlib=php-3.3.1&q=82&usm=20&w=1023&s=4f71bde31c455be31b60f0df39a12d6c)
HTC Vive
Creating a breakthrough brand for a gamechanging VR system
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We crafted the VIVE brand positioning and a flexible identity around the limitless capabilities of the VIVE Reality System.
Throughout the entire project, we sought to capture the boundless-ness of VIVE Reality. In addition to creating consumer-facing messaging and illustrations, we assisted HTC to define VIVE’s brand architecture, product offering and nomenclature. The team's involvement extended into script writing and co-direction of the VIVE launch and brand videos.
![HTC Vive logo](https://paconsulting.imgix.net/assets/variableHeightImages/HTC-Vive-digital_primary_logo-1000x.jpg?auto=format&crop=focalpoint&domain=paconsulting.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=574&ixlib=php-3.3.1&q=82&usm=20&w=1023&s=b8c6b046b6e595dee66653c2538b348a)
![HTC Vive business cards](https://paconsulting.imgix.net/assets/variableHeightImages/HTC-Vive-Bus-Card-1000x666-1000x.jpg?auto=format&crop=focalpoint&domain=paconsulting.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=681&ixlib=php-3.3.1&q=82&usm=20&w=1023&s=803ab18049f17b0987116d957fcd9028)
![HTC Vive controller](https://paconsulting.imgix.net/assets/variableHeightImages/HTC-Vive-Controller-1000x666-1000x.jpg?auto=format&crop=focalpoint&domain=paconsulting.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=681&ixlib=php-3.3.1&q=82&usm=20&w=1023&s=dc45627a917c63b0c982353b61cd16b0)
![HTC Vive Vessel logo](https://paconsulting.imgix.net/assets/variableHeightImages/HTC-Vive-Vive_VesselLogo_Pool-2000x.jpg?auto=format&crop=focalpoint&domain=paconsulting.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=681&ixlib=php-3.3.1&q=82&usm=20&w=1023&s=d3dadbe5bce302d72c99cb8dd4c677b4)
![HTC Vive Vessel logo](https://paconsulting.imgix.net/assets/variableHeightImages/HTC-Vive-VesselLogo_BatuCave-1000x.jpg?auto=format&crop=focalpoint&domain=paconsulting.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=681&ixlib=php-3.3.1&q=82&usm=20&w=1023&s=5fb9f64b4fc63d1892bbf75005a6387a)
![HTC Vive Vessel logo](https://paconsulting.imgix.net/assets/variableHeightImages/HTC-Vive-VesselLogo_Space-1000x.jpg?auto=format&crop=focalpoint&domain=paconsulting.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=678&ixlib=php-3.3.1&q=82&usm=20&w=1023&s=b4b85356910dbb2585665a9d81d9f398)
![HTC Vive](https://paconsulting.imgix.net/assets/variableHeightImages/HTC-Vive-Oscine-1000x.jpg?auto=format&crop=focalpoint&domain=paconsulting.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=681&ixlib=php-3.3.1&q=82&usm=20&w=1023&s=ee4660a33b36327f692ed3ad6db040de)
![HTC Vive](https://paconsulting.imgix.net/assets/variableHeightImages/HTC-Vive-Fakt-Pro-1000x.jpg?auto=format&crop=focalpoint&domain=paconsulting.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=681&ixlib=php-3.3.1&q=82&usm=20&w=1023&s=d489d57650f1df5ace19df54058dfb64)
![HTC Vive colour palette](https://paconsulting.imgix.net/assets/variableHeightImages/HTC-Vive-Palette-1-2000x.jpg?auto=format&crop=focalpoint&domain=paconsulting.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=575&ixlib=php-3.3.1&q=82&usm=20&w=1023&s=a243d740a8d80407254af9625271a117)
![HTC Vive brand architecture](https://paconsulting.imgix.net/assets/variableHeightImages/HTC-Vive-Brand-Architecture-2000x.jpg?auto=format&crop=focalpoint&domain=paconsulting.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=575&ixlib=php-3.3.1&q=82&usm=20&w=1023&s=a7f154e9811e4aa1d7bdf774671e50ae)
![HTC Vive brands](https://paconsulting.imgix.net/assets/variableHeightImages/HTC-Vive-Brand-Verticals-2000x.jpg?auto=format&crop=focalpoint&domain=paconsulting.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=681&ixlib=php-3.3.1&q=82&usm=20&w=1023&s=fea6308506ac43f552205bf2328d8113)
![HTC Vive](https://paconsulting.imgix.net/assets/variableHeightImages/HTC-Vive-process2-1000x.jpg?auto=format&crop=focalpoint&domain=paconsulting.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=681&ixlib=php-3.3.1&q=82&usm=20&w=1023&s=43299f8e3fd919412c9f4d5b46d6b582)
![HTC Vive](https://paconsulting.imgix.net/assets/variableHeightImages/HTC-Vive-naming-brainstorm-1000x.jpg?auto=format&crop=focalpoint&domain=paconsulting.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=681&ixlib=php-3.3.1&q=82&usm=20&w=1023&s=9e7a0a1db13150e4ca41f470388b6cfe)
![HTC Vive billboard](https://paconsulting.imgix.net/assets/variableHeightImages/HTC-Vive-Billboard-2000x.jpg?auto=format&crop=focalpoint&domain=paconsulting.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=575&ixlib=php-3.3.1&q=82&usm=20&w=1023&s=c4e0697f33ebe94af8cbb730e28a7551)
![HTC Vive advertisement](https://paconsulting.imgix.net/assets/variableHeightImages/HTC-Vive-Ad-2000x.jpg?auto=format&crop=focalpoint&domain=paconsulting.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=681&ixlib=php-3.3.1&q=82&usm=20&w=1023&s=b479ab955b50b9a4b632394d0105344d)
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