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Business intelligence and analytics

Our clients have vast amounts of data, however they often don't know how to extract value from it. We help them to become data / insight driven in a practical way to gain real benefit. Businesses helped to capture and analyse data gain a clear advantage when it comes to identifying new markets, understanding customers, managing profitability, cutting costs, monitoring risk, modelling scenarios and managing performance. We excel in offering practical solutions to real business challenges, giving our clients unparalleled insight.


Latest insights
and client stories

PA opinion

  • Are you ready for the Customer 4.0 revolution?As customers today – be that consumer, citizen, business-person, or patient - we're more empowered than ever before, enabled by proliferating choice and hyper-connectivity. We're also increasingly focused on end-outcomes rather than just features, brand, and even experiences. Organisations who fail to recognise this fundamental shift risk a rapid decline in relevance and value to their customers. Welcome to the world of Customer 4.0. 02/03/2017
  • The customer-led revolution: Responding to Customer 4.0Proliferating choice and hyper-connectivity mean customers are more empowered than ever. Technology and generational dynamics have changed the way people connect and relate, placing customers at the centre of their own universe 28/02/2017
  • Big data…start small, think big, act fastKnowing exactly what's happening right now can help you decide what you do next, not in the next five years, which could mean the difference between a profit and a loss. 09/12/2016
  • Seeking Alpha? Social networks may have the answerIt's time for the investment industry's turn to start using social intelligence for real time identification of consumer sentiment towards an industry, geography or a particular company 04/08/2014

Client story

PA in the media


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