Case study

UDV (Grand Metropolitan)

Sheridan's perfect pour

Sheridan's, a radical, new drinks brand from UDV similar to Irish Coffee, had stimulated interest in the market world-wide, but attracted poor consumer feedback on its cap and pouring performance. Determined to make the brand completely successful, the company employed PA to design and develop a one-step system to give 'perfect pour' - in time to launch for the Christmas market.