Digital has changed business forever – and the agricultural sector is no exception. The digitisation of applications, processes and technologies is giving the sector the opportunity to become more insight-driven, efficient and productive. Some of the biggest players in the agricultural market are investing millions into digital.
Our research, which surveyed 30 international senior executives from various industries across the agricultural sector, reveals there is considerable untapped potential. However, many companies in the agro-science, machines & equipment and technology industries are struggling to position themselves. Our definition of digital agriculture encompasses three areas:
- data intelligence,
- smart analysis and