PA Consulting Group, the management and technology consultancy, today announced the appointment of Dr Adam Adams as Global Marketing Director. Based in London, Dr Adams joined PA on 1 September 1997.
Commenting on the appointment, PA’s Managing Partner, Tony Gilbert, said, "We intend to build on the international strength of the PA brand and I am delighted that Adam has agreed to spearhead our plans, to consolidate PA’s position as a leading global consulting practice."
Dr Adams said, "I am delighted to be joining such a prominent consultancy and look forward to developing and implementing a communications strategy, which further enhances the image of PA in the global marketplace. We will work to build PA’s position as the first-choice consulting partner to the world’s major blue-chip organisations."
Adam joins PA after fourteen years at Coopers & Lybrand, where he was Director of Marketing & Communications. His responsibilities included leading and managing the firm’s marketing and communication function and working on the development of global marketing strategy. Prior to that, Dr Adams was a consultant within Coopers’ consultancy division, where he undertook several marketing and consultancy projects for private and public-sector clients in the UK and internationally.
Dr Adams also spent five years at UMIST (the University of Manchester Institute of Science & Technology) as a Research Fellow, where he undertook numerous projects for small to medium-sized companies. He has also published a number of articles on new product development and marketing in leading journals and national newspapers.
