Skip to content

Innovation strategy

Our approach

Our innovation team work with clients to identify and implement the right innovation strategies and capabilities to ensure that continuous, pragmatic, innovation drives improved business performance.

PA has successfully lead and delivered commercial innovation projects for clients for over 70 years. Our unique framework, and our tried and tested methods, ensure that our clients design and follow an innovation framework that's right for them.

We have a broad definition of innovation, and advise on innovation strategy, leadership, design, and commercialisation, as well as bring a strong and deep set of technology capabilities to bear through our global technology and innovation centre.


What we can do for you

  • Advise clients on their innovation strategy, with clarity of purpose and clear goals, innovation can be a powerful force for growth and operational improvement.
  • Design innovation into organisations, creating the right environment for innovation to thrive, and be successful, from creative idea to pragmatic results.
  • Build a culture which supports innovation, starting at the top with leadership strategy, but also the enablers of innovation inside an organisation which empower talent and make change happen.
  • Bring new and emerging technologies to bear to solve problems in new, faster, creative ways, ensuring that innovations can scale at pace.
  • Enable a network for innovation – whether it is a full corporate accelerator, through to simple hackathons, we advise clients on how to create an ecosystem of innovation.

Client stories

How we’ll work with you

Our approach is built on four core principles:

  • Rigorous analysis – so the strategy we develop makes economic, commercial and strategic sense.
  • Pragmatism – our recommendations are always grounded in the real world.
  • Collaboration – so we stay focused on solving your most pressing issues and develop strategy that your people 'own'.
  • An ability to execute – we make sure the strategy we recommend is achievable in practice and doesn't just exist on paper.

We believe strategy development is a continuous process. So we stay flexible, challenge convention and are always open and transparent in our work with you.


Contact the Strategy team


By using this website, you accept the use of cookies. For more information on how to manage cookies, please read our privacy policy.