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Disruptive Growth

Our approach

We help you develop innovative, differentiated and market leading businesses, value propositions and experiences. These are built on compelling customer insights and disruptive business models, aligned with the needs of your market and the "jobs to be done" by key customer segments. Our work spans every stage of strategy development and execution, from forming concepts to running pilots and launching to market – and is underpinned by an agile, actionable and commercial mindset.

What we can do for you

We deliver actionable, commercial and innovative customer value propositions underpinned by insights that are supported by qualitative and quantitative evidence.

  • Identify, evaluate and prioritise your key strategic growth options, focusing on your highest potential opportunities to quickly drive to value.
  • Capture insight into your customers and users, to enable you to rapidly develop new, exciting and relevant commercial customer solutions.
  • Define clear customer value propositions and business models, and new and improved customer experiences that delight your customers throughout their journey.
  • Build content-rich, actionable investment cases, balancing customer, technology and commercial factors to rapidly turn ideas into action.
  • Validate and test your new propositions in the market through customer research and piloting, providing early proof of concept.
  • Define a value-led, robust go-to-market strategy to ensure launch excellence, and maximum return on investment.

Client stories

How we’ll work with you

Our approach is built on four core principles:

  • Rigorous analysis – so the strategy we recommend makes economic, commercial and strategic sense
  • Pragmatism – our recommendations are always grounded in the real world.
  • Commerciality – we help you find the money.
  • Collaboration – so we stay focused on solving your most pressing issues and develop strategy that your people 'own'.
  • An ability to execute – we make sure the strategy we recommend is achievable in practice and doesn't just exist on paper.

We believe strategy development is a continuous process. So we stay flexible, challenge convention and are always open and transparent in our work with you.


Contact the strategy team


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