Digital technology has the potential to help agriculture produce higher-yielding, better-quality crops for lower cost. Collecting and interpreting data from soil, crops and the environment can help farmers understand issues from how to tackle disease and pests to when to water or fertilise fields.
By sensing, combining and analysing new data, the industry can potentially see problems coming and take action early – cutting costs and lowering the risk of ruined crops.
We’ve been working with the University of Cambridge to gather new insights on how to turn data into reliable, useful advice.
We’re now looking at how to cut the cost of available sensors. We’ve designed a low-cost sensor that measures moisture and water absorption in soil, for example. That makes it more feasible and affordable for farmers to install networks of sensors focused on their specific issues – in this case, knowing when fields do and don’t need water.
All this work, and more, enables us to help organisations combine and apply fast-emerging digital technologies to enhance agricultural productivity.
Transforming agriculture with data-driven insights: How to prosper in the evolving market for digital agritech