The healthcare environment is constantly changing, as are the needs of pharmaceutical customers. In Europe, we are witnessing a paradigm shift away from relationships between the pharmaceutical industry and individual physicians, towards associations with government and institutions. To respond to these changes, our client wanted to transform its commercial operating model and how they go to market with their customer value propositions.
PA was selected to help shape the future operating model due to prior experience in the strategic design and implementation of customer-focused business models with other parts of the organisation. Our expertise in customer segmentation and transformational change adoption was also a key factor.
Our involvement led to the establishment of a customer-focused capability with an emphasis on driving revenue from accounts totalling approximately $800 million.
“PA added true value, direction, content, positive spirit and the success of the programme is clearly something they should be proud of.”
To learn more about how your organisation could benefit from transformational customer-focused marketing, please contact us now.