Investors don’t always recognise the value inherent in companies that are able to innovate successfully. Our private-equity client wanted to change that. The firm had owned a leading health and wellness retailer for several years. By innovating in areas such as omni-channel, new product development, sourcing and data, they’d grown the business rapidly. Our client asked our strategy specialists to assess the retailer’s innovation capabilities so these could be highlighted to potential investors.
We’ve helped hundreds of businesses understand how well they innovate and how to get better at it. We applied our proven approach to the health and wellness retailer, scoring their innovation capability across 54 different attributes. We also calculated the value innovation had delivered for the business in the past – and found nearly 70% of revenue growth had come from innovation. And we worked out what further revenue growth was likely from future innovation plans.
To complement this internal assessment, we reviewed the trends shaping the health and wellbeing market. We looked at how the ability to innovate successfully would help the retailer capitalise on opportunities from these trends. And we made practical recommendations for how future owners could develop the business’s innovation capabilities still further.
Our analysis identified £millions in additional value that successful innovation had created in the past and had the potential to create in future. That has helped drive up the valuation and should boost the price our client achieves when they come to sell.