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CLIENT STORY

Norton Healthcare – developing and implementing portfolio modelling for optimum new product development

"A text book example of user-driven development - but equally effective working with a third party consultancy."

DAVID FAKES, DIRECTOR RESEARCH AND DEVELOPMENT

 

Norton Healthcare, a subsidiary of the US-based IVAX Corporation and the UK's largest manufacturer and supplier of generic (off-patent) pharmaceuticals, appointed PA Consulting Group to develop and implement portfolio modelling for optimum new product development.

PA assembled a team to work alongside Norton's cross-functional core team.

PA successfully delivered a user-friendly and objective tool to formulate project selection, decision making, portfolio representation and project tracking.

To find out how PA can help you with portfolio modelling please contact us now.

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