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Land Rover BAR: Harnessing the best of British design and technological innovation to achieve unprecedented success

Sir Ben Ainslie and the team pulled off an incredible performance in Fukuoka, Japan, to win the final round of the Louis Vuitton America’s Cup World Series (ACWS) sailing competition, making them 2015-2016 ACWS Champions. For new entrants to the competition, it’s a fantastic achievement. We’re thrilled to have played our part.

We’re working with Land Rover BAR – leading their Technical Innovation Group (TIG) to bring together the best of British industry. We find advanced technologies outside the world of sailing and develop them to bring a race-winning edge to the team. The TIG allows the team to rapidly develop, prove and apply new ideas. Under our leadership, the group provides technological insight and manages innovative projects in areas like boat dynamics, sensors and controls, and data and analytics. Technologies include ultra-lightweight and ultra-strong 3D-printed titanium parts and bone conduction speakers that allow the sailors to hear each other clearly on board.

Our breadth of expertise means we’ve been able to find partners, and work with the team’s existing partners, with the capabilities and know-how the team needs. They come from a diverse set of industries, from highly-specialised IT to more mainstream engineering and from telecommunications to ‘human factors’.

The World Series win means that the Land Rover BAR team takes two vital bonus points into the America’s Cup competition starting in Bermuda in May 2017. This extreme sailing event features high-speed, action-packed, inshore racing with the best sailors in the world competing on hydrofoiling, wing-sailed America’s Cup Class catamarans, ‘flying’ at up to 80kph. Our continued involvement gives the team a great chance to bring the cup to Britain for the very first time.

Contact the product design and engineering team


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