In the run up to Black Friday 2014, John Lewis made record weekly sales of £179.1 million, with online sales up 42% on the previous year.
A high percentage of John Lewis’s Black Friday sales were made online. As other retailers’ websites crashed under the surge of traffic, the John Lewis platform successfully handled hundreds of thousands of orders in a single day. This figure represents a 300% increase in regular traffic to John Lewis online and contributed to the company’s biggest ever trading day in its 150-year history.
PA has been working continuously with John Lewis and a number of partners since the platform launched, to optimise the site and to prepare for peaks such as Black Friday and Christmas Clearance each year. This has included planning IT operations for Black Friday, reviewing John Lewis’s highly successful ‘click and collect’ service and managing the introduction of new IT services so as to safeguard peak trade.
Our work has helped give John Lewis the e-commerce platform it needs to operate with distinction at the very forefront of the UK’s fast-evolving retail scene.