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Global media business: Heading for growth by creating an ideal culture for the organisation

A global media organisation with an ambitious growth strategy needed to bring out the very best from their highly-skilled creative teams. They wanted our help in developing the specific cultures that would help each of their six major regional hubs to flourish – both in terms of people being productive and happy in their jobs.

Our People and Talent experts launched a comprehensive programme, including staff surveys, workshops, one-to-one interviews and focus groups, taking in more than 500 team members and over 40 of the company’s leaders. This gave us solid evidence for understanding the existing culture. In one hub we found people were duplicating efforts which was leading to frustration, for example. In another the leadership team were struggling to communicate well. As well as uncovering problems, the programme allowed leaders and team members to articulate what they wanted the culture to be like, and consider how to get there.

We helped each hub develop its own culture change plan. These featured practical, innovative ideas, identified quick wins for the first six months and goals for each of the following six-month periods to keep up momentum. In each case we tailored the recommendations to the specific national culture.

Ideas included running ‘myth-busting’ sessions where leaders explained the truth – or otherwise – behind rumours that people wanted to know about. Another was to help leaders feel comfortable with developing more informal relationships with their teams.

The highly practical plans set the organisation on a clear course to develop the cultures they need to prosper and grow.


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