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CIPD: Making sure standards stay relevant

Working life never stays the same. From technology blurring the boundary between work and life, to five generations often working together in the same organisation, trends are reshaping what people think and feel about their work. That also means change for HR professionals helping people and organisations succeed.

That’s why the CIPD asked us to help them with the first stages of developing a new professional standards framework. The framework will set standards for 140,000 CIPD members worldwide. It will influence qualifications and training. And it will help people plan their careers in HR. So it has to be relevant and fit for the future.

The existing standards dated back to 2011 and the CIPD had only made gradual changes since.

As well as gathering evidence for what the new framework should look like, we made HR professionals themselves part of the process. Alongside academics, business leaders and people from other professional bodies, over 200 HR professionals helped us define what they should contribute to an organisation, how they should behave and what they should know. 

Rather than HR specialisms like reward or performance, the framework focuses more on principles, like ensuring that work is a force for good for all. That means it puts more emphasis on HR professionals creating value for all of their stakeholders – from individuals, businesses and the wider communities in which they live and work.

Once the CIPD launch the framework it will carry on evolving in response to the latest research and evidence, and as members use it online.

“PA have demonstrated deep talent expertise in conversations with a broad range of stakeholders. They have continuously produced materials to a high quality standard and have done so either on or ahead of the project schedule.”

Contact the people and talent team


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