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BroBizz A/S: Getting ready for expansion by improving the customer experience for drivers

BroBizz A/S is Denmark’s biggest collector of road toll payments. Its subscribers pay through a credit card-sized transponder activated every time they pass a toll station in Denmark, Norway, Sweden and Austria. The company has ambitions to grow – to get more subscribers by launching new services and by expanding in business areas like ferry crossings and parking. The business is also gearing up for a future beyond Denmark, as the EU looks to encourage competition among toll service provider across Europe. To be a pan-European toll service provider, BroBizz A/S needs the best possible customer products and services.

Research showed that potential customers are more comfortable with technology like number plate recognition than a physical tag in their car and would be a way to get more subscribers. What’s more, the operator at Great Belt Link – the bridge between the Danish island Zeeland and Funen – would use it. That would move customers from card and cash payment to subscribers to help traffic flow freely and increase capacity in the toll station.

We assessed how number plate recognition could be implemented to boost use among drivers and help BroBizz A/S expand its business in parking and ferry crossings. We supported BroBizz A/S and Great Belt Link in designing the number plate recognition technology. And we worked with them from that design to running a pilot and on to implementation within nine months.

We’ve also helped with the design of a new app for subscribers. Our work has given BroBizz A/S a firm basis to expand in other areas and beyond its borders.

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