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British Red Cross

A new donations platform for one of the UK’s largest charities

A new solution

We designed, built and optimised a new solution for the British Red Cross which can withstand enormous spikes of traffic during large-scale emergency appeals.

Key successes

  • Delivered a 15 per cent uplift in mobile conversions
  • Supported over 33,000 concurrent users, together making up to 823 donations a minute
  • Awarded a Sitecore Experience Award for ‘Best Business ROI from a digital experience’

Built to perform

We developed a mobile optimised, streamlined journey which integrates with Apple Pay and is built to scale rapidly on Amazon Web Services.

From Beta to Live with just 3 days’ notice

We tested, scaled and deployed for the Manchester One Love benefit concert, which was screened in 43 countries.

Put to the test in front of millions

The mission-critical platform supported over 33,000 concurrent users, together making up to 823 donations a minute, raising over £475,000 in just three hours.

2018 Sitecore Experience Award winner

It also won the category for ‘Best ROI from a digital experience’ – with a 15 per uplift in mobile conversion rates.

Design thinking

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Contact the digital team

Jiten Kachhela

PA digital expert

Alex Wright

PA digital expert
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