Skip to content


  • Add this article to your LinkedIn page
  • Add this article to your Twitter feed
  • Add this article to your Facebook page
  • Email this article
  • View or print a PDF of this page
  • Share further
  • Add this article to your Pinterest board
  • Add this article to your Google page
  • Share this article on Reddit
  • Share this article on StumbleUpon
  • Bookmark this page

Zeynep Meric-Smith joins PA Consulting to expand its asset and wealth management sector

Zeynep Meric-Smith joins PA Consulting as a Partner in Financial Services to lead and expand PA’s work across the asset and wealth management sector. She joins PA, the consultancy that’s bringing ingenuity to life, from EY where she led the Alternative Assets consulting practice. Zeynep has over 20 years of experience in Financial Services. 

Zeynep brings deep sector capability in asset and wealth management with a particular focus on data and technology-driven innovation. As PA continues to develop its data and analytics capabilities, Zeynep will be instrumental in ensuring these propositions are tailored for individual asset and wealth management clients. Zeynep will also focus on bringing PA’s sustainability and circular economy experience to clients, helping them implement strategic frameworks and support the development of investment solutions that meet the demands of investors and allocators in this space. 

PA’s financial services experts combine deep knowledge of banking, insurance, pensions, private equity and asset management with expertise in strategy, technology, digital and innovation to help our clients adapt, transform and succeed. Most recently, PA has helped both Aegon Asset Management and Schroders adopt more agile ways of working to help them progress further, faster. 

David Troman, head of financial services at PA Consulting said: “We’re delighted to welcome Zeynep to the team. Her extensive experience and passion for the industry will be invaluable as we look to bring ever more ingenious solutions to our clients, which will in turn help their investors and clients." 

Zeynep Meric-Smith added: “I’m excited to be joining the team and have the opportunity to build an even stronger, focused and content-rich capability for PA’s asset and wealth management clients. Data, analytics and technology will continue to transform the industry’s value-chain and operating model and the legacy and capabilities PA has in this space are really impressive – and I’m looking forward to being part of it.”

Find out more about our work in financial services

Contact the Asset & Wealth Management team

Gavin Neilson

Gavin Neilson

Zeynep Meric-Smith

Zeynep Meric-Smith


By using this website, you accept the use of cookies. For more information on how to manage cookies, please read our privacy policy.