Roz Lawson joins PA Consulting (PA), the consultancy that’s bringing ingenuity to life, as a partner. She will help lead the build-out of PA’s end-to-end commercial offering for leading Life Sciences clients.
Roz joins PA from ZS Associates, where she led the European Go-to-Market team, working with clients to help them design their commercial strategy and launch new products. She specialises in end-to-end commercialisation capability, helping clients understand their market, define their go-to-market strategy, and implement it through their marketing, sales and customer-facing teams.
Roz has contributed to the growth of more than 50 companies across the pharmaceutical, medical device and diagnostics industries. She is fascinated by the unique challenges of commercialising products in different therapeutic areas, care settings and geographies. Prior to ZS Associates, Roz worked at Johnson & Johnson Vision Care and Procter & Gamble Pharmaceuticals.
PA works with most of the top 20 pharmaceutical and leading MedTech companies to help them bring innovative products to market. Roz sees commercial strategy and operations as part of a continuum of end-to-end innovation; from product design through value positioning to engagement with customers.
George Botsakos, Health and Life Sciences Lead at PA Consulting, said: “We are really pleased to welcome Roz to the team. Her unique expertise across life sciences, medical devices, and diagnostics will provide our global Pharma and MedTech clients with ingenious solutions within commercialisation and launch excellence.”
Roz Lawson, Life Sciences Expert at PA Consulting, added: “I joined PA during the current pandemic, and I was thrilled that the firm was already supporting several COVID-19 related initiatives. Our Global Innovation and Technology Centre in Cambridge, UK, is home to more than 300 strategists, scientists, designers, technologists and engineers – there are endless opportunities to help our clients build a positive human future in a technology-driven world!”