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PA Consulting’s family of design studios honored as finalists in multiple categories in Fast Company 2020 Innovation by Design Awards

  • Essential Design’s makeup applicator tools for Guide Beauty honored as a finalist in three Innovation by Design award categories.
  • Three Astro Studios’ projects named as finalists: Colgate Plaqless Pro Toothbrush, Stokke Clikk High Chair, and WD_Black Branding System.

PA Consulting (PA), the global innovation and transformation consultancy that’s bringing ingenuity to life, announces four innovations developed by its award-winning family of design studios have been honored as finalists in the Fast Company 2020 Innovation by Design Awards.

The Innovation by Design awards recognize people, teams, and companies solving problems through the power of design. One of the most sought-after accolades in the industry, Fast Company’s Innovation by Design program is the only competition to honor creative work at the intersection of design, business, and innovation.

The work of Essential Design in collaboration with Guide Beauty was named as a finalist in the Fashion and Beauty, General Excellence, and Packaging categories.

Essential Design partnered with world renowned makeup artist Terri Bryant and her Guide Beauty team to reimagine makeup and how it is applied. Essential Design worked with Guide Beauty to establish its brand from initial product ideation to market launch and created a fresh line of beauty tools that use universal design principles. The products feature integrated stability points that offer users more control and ergonomic forms that are easier to hold and open than traditional tools.

Guide Beauty also received a "Best of Beauty 2020" award from Allure Magazine, and a "Best of 2020" award from Oprah Magazine.

Additionally, three projects by Astro Studios were honored as finalists in Fast Company’s Innovation by Design Awards for 2020. Colgate Plaqless Pro Toothbrush project was named as a finalist in the Wellness category, while Astro’s collaborations with Stokke on the Clikk High Chair and with Western Digital to design their WD_Black Brand Identity System were finalists in the Home and Graphic Design categories, respectively.

Both Essential Design and Astro Studios are integral elements in PA Consulting’s end-to-end innovation offer for clients, and work in collaboration to bring ingenuity to life.

Richard Watson, Essential Design co-founder and head of PA’s global design capability, said: “Together with Guide Beauty, our team helped create a new era in cosmetics designed for inclusive and accessible beauty. We are extremely proud of this award-winning Guide Beauty project and are honored to be included as an Innovation by Design award finalist by Fast Company.”

Brett Lovelady, Astro Studios’ founder and consumer design expert at PA Consulting, added: “At Astro, we innovate and lead by design. We pride ourselves in defining and inspiring popular culture by designing products and brands that strive to improve the human experience. We are grateful to have three of our design collaborations recognized in Fast Company’s Innovation by Design 2020 competition.”

Ken Toombs, CEO of PA Consulting, concluded: “Huge congratulations to everyone in our team who contributed to these fantastic projects, which demonstrate our commitment to bringing ingenuity to life. It’s brilliant to have the teams from Essential and Astro as integral elements in PA’s end-to-end innovation offer for clients.”

Stephanie Mehta, editor-in-chief of Fast Company, said: “We need innovative design more than ever, and the 2020 honorees have brought creativity, inventiveness, and humanity to address some of the world’s most pressing problems, including the global pandemic, racial injustice, and economic inequality. Together these entries offer a glimpse into a future that is more inclusive, more accessible, and more just.”

To see the complete list of honorees, categories and judges for the Fast Company 2020 Innovation by Design Awards, go to:

Notes to editors

Honorees for the Fast Company 2020 Innovation by Design Awards were selected in the following categories: Apps and Games; Cities; Data Design; Experimental; Fashion and Beauty; Finance; General Excellence; Graphic Design; Health; Home; Hospitality; Learning; Mobility; Packaging; Products; Retail Environments; Social Good; Spaces and Places; Sports and Recreation; Students; Sustainability; User Experience; Wellness; Workplace; Best Design Asia-Pacific; Best Design Europe, Best Design Middle East, and Best Design Africa; Best Design Latin America; and Best Design North America.

The judges include renowned designers from a variety of disciplines, business leaders from some of the most innovative companies in the world, and Fast Company’s own writers and editors. Brett from Astro also served as a judge in the User Experience category. Entries are judged on the key ingredients of innovation: functionality, originality, beauty, sustainability, user insight, cultural impact, and business impact.

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