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PA Consulting on driving CRM and revenues from mobile content - Mobile 2.0, 25 Nov 2009

19 November 2009

PA Consulting Group will talk on 'Driving customer satisfaction and revenues from mobile content' at IIR's Mobile 2.0 Content and Services event in Berlin on Wednesday 25 November 2009 (14.10hrs). The session will cover:

  • examining the revenue possibilities of mobile content

  • opening up portals to monetize : flexible pricing models

  • understanding the roles and needs of all players in the mobile content value chain

  • building the customer base through user engagement with mobile content

  • ensuring that customers, as content providers, do not lose your trust.

PA will also contribute to the preceding panel discussion (14.00hrs) 'Building strategies around the drivers of innovation in Mobile Web 2.0'

IIR's Mobile 2.0 Content & Services, 23-25 November 2009, Kempinski Bristol Hotel, Berlin

For information about Creating a smart communications, media and entertainment industry, please click here.

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