PA Consulting Group will talk on 'Driving customer satisfaction and revenues from mobile content' at IIR's Mobile 2.0 Content and Services event in Berlin on Wednesday 25 November 2009 (14.10hrs). The session will cover:
examining the revenue possibilities of mobile content
opening up portals to monetize : flexible pricing models
understanding the roles and needs of all players in the mobile content value chain
building the customer base through user engagement with mobile content
ensuring that customers, as content providers, do not lose your trust.
PA will also contribute to the preceding panel discussion (14.00hrs) 'Building strategies around the drivers of innovation in Mobile Web 2.0'
IIR's Mobile 2.0 Content & Services, 23-25 November 2009, Kempinski Bristol Hotel, Berlin
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