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MEDIA RELEASE

PA Consulting in Sweden strengthens its digital service portfolio with consumer insights and innovation

Innovation and transformation consultancy PA Consulting (PA) will expand its Swedish operations with a new, specialist digital insight and innovation team. This follows the acquisition of London-based consultancy Sparkler, in 2018. A specialist team from Sparkler will focus on consumer insight, brand strategy and service design across the Nordics to complement PA's existing service portfolio.

The team will be led by Rob Kirby and John Robson and will be based in Stockholm. Together they will lead multi-disciplinary teams to shine a light on the human side of the digital world.

Rob Kirby and John Robson said: “Sweden is a crucible for innovation with its high concentration of consumer brands and infectious entrepreneurial spirit. This environment has created more unicorns (billion-dollar tech companies), second only to Silicon Valley. This and our long-standing relationships with clients here make Sweden a natural fit. We look forward to identifying emergent consumer needs and helping to bring ingenuity to life for our clients.”

Magnus Krusberg, head of PA in Sweden, said: “Many markets, for example financial services, are now being disrupted both from within and by new entrants who can transform and adapt to ever-changing customer needs, behaviours and expectations. As a result, it’s vital that companies get even closer to their customers and create relevant products fast. This is where the news skills from the Sparkler team add tremendous value with our expertise in consumer behaviours and the effects on purchasing and consumption patterns.”

ENDS

About Sparkler

Sparkler Ltd is an award-winning insight and strategy consultancy, operating primarily in the fast-growing digital space. Our unique offering combines research and insight, digital communities, service innovation and brand strategy. We shine a light on the human side of the digital world and help businesses understand and exploit the complex interplay between consumers, brands and digital. We have built strong and enduring relationships with some of the world’s leading technology and blue-chip companies including Microsoft, eBay, Diageo, Electrolux, TUI and Uber. www.sparkler.co.uk

Find out more about Sparkler, our digital insight and strategy team

Visit Sparkler

PA Consulting Group in Sweden

Maria Gustavsson

Maria Gustavsson

Transformation and financial services expert

Per Blom

Per Blom

Implementation, Government and public services expert

Joacim Sundell

Joacim Sundell

Country Head, Transport and public sector expert

Oskar Almén

Oskar Almén

Energy and utilities expert

Peter Wardell

Peter Wardell

Digital, IT-strategy and sourcing expert

Lan-Ling Fredell

Lan-Ling Fredell

Fintech and Innovation Expert

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