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PA Consulting gives insight to best practice for segmentation models - 24 November 2009, London

10 November 2009

PA Consulting Group will talk on 'Defining best practice for developing meaningful and actionable segmentation models' at IIR's Customer Segmentation & Intelligence conference on Day One, Tuesday 24 November 2009 (11.10 hrs).

In relation to segmentation strategy, the talk will cover:

  • evaluating the pros and cons of different models

  • why and how to combine them

  • optimising the effectiveness of your strategy

  • optimising customer data whilst retaining simplicity and flexibility

  • implementing methods for testing and validating

  • how reporting on effectiveness can improve your strategy.

Segmentation in theory and practice are very different; an over-complex approach will be difficult or impossible to implement. PA will discuss some of the options and trade-offs that is critical for an operator to consider when approaching segmentation, and its context in the rapidly evolving market for converged packages and new media channels and services.

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