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PA IN THE MEDIA

Ovo/SSE and the dawn of a new era

Read the full article on Utility Week

PA Consulting’s Ted Hopcroft, energy expert, is quoted in an article in Utility Week on the recent news of a potential deal between Ovo Energy and SSE’s retail arm. Ted comments on the opportunities and potential challenges of such a move. 

One area the article looks at is the potential issue of taking on too many customers too quickly as Ovo would have a big task of transferring millions should it acquire SSE’s retail arm.

Ted believes that are questions to be answered over how a larger customer base could affect Ovo’s “agile approach”.

He says: “The fascinating question in the evolution of the market will be whether Ovo can continue its highly innovative and agile approach with a much larger and more conservative customer base.

Ted goes onto say: “Can it continue its bold push into smarter energy, or will it struggle, as many of the big six have done, and begin to resemble just another big six provider?”

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