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PA IN THE MEDIA

Hi-Tech Cartoonish Toothbrushes

"There is no harm in making hated chores and hygienic obligations more fun for children."


TREND HUNTER


Trend Hunter 

30 November 2012


An article in Trend Hunter is dedicated to the Brusheads, PA Consulting Group’s new toothbrush aimed at children. The article looks at how the Brusheads, cartoon character toothbrushes synced to an app, work and why they turn brushing in to a game for children.

“There is no harm in making hated chores and hygienic obligations more fun for children,” reports Trend Hunter. The article goes on to look at how the Brushead toothbrushes are synced to an accompanying mobile app which means parents can monitor their children’s’ brushing habits and children can pit their characters in competitions against their peers. 


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