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PA IN THE MEDIA

Mining for riches among the debris of falling sales

“There is so much more data, so the challenge is to identify what is relevant. There’s almost a danger of collecting data for the sake of it.”

 

peter bull, pa retail expert

Stephen Pritchard

The Times

2 May 2013


PA’s Peter Bull, retail expert, is quoted in a special report on the future of retail, in The Times. The article looks at big data and how it can help retailers in difficult times.

Peter comments on data that is captured by retailers: “There is so much more data, so the challenge is to identify what is relevant. There’s almost a danger of collecting data for the sake of it.”



To find out how PA can help your organisation make use of its data, click here or contact us now. 

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