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PA IN THE MEDIA

Hand-crafted Scottish gin offers postbox recycling

Ryan McGinley, product design expert at PA Consulting, discusses a green innovation, the first of its kind in the UK, which allows refill pouches for Rock Rose Gin to be sent free through the post for recycling. Martin Murray, co-founder of Dunnet Bay Distillers, is also quoted.

The article notes that Rock Rose Gin is offering fully recyclable pouches that can be returned their Dunnet Bay Distillery in Caithness, freepost via standard Royal Mail. Once back at the distillery, the pouches will be collected by Terracycle where they will be recycled into new items.

The green innovation, the first of its kind in the UK, has been developed by Dunnet Bay Distillers in partnership with PA Consulting. Following over 12 months of research and development, PA created a lightweight refill solution for current bottles with closed loop returns system for the pouches to be recycled by Terracycle.

Rock Rose Gin is renowned for its signature and collectible ceramic bottles, which are all hand signed and sealed at the distillery. With these new pouches, customers can easily refill the bottles at home, meaning customers can use their Rock Rose Gin bottle for life. To recycle, the freepost stamped pouches go directly into the postbox.

Martin Murray, co-founder of Dunnet Bay Distillers, said: “We take sustainability incredibly seriously and have been working hard on our first-to-market recyclable pouches for over a year now. We are absolutely thrilled to be the first brand to have secured the support of Royal Mail for a postal recycling scheme, which we believe will be embraced by our customers.”

Martin adds: “In the near future we plan to extend the scheme to bars, restaurants and shops, as well as making it available across all the spirits in our portfolio. What’s more, we are also offering in-store refills to customers at our distillery shop.”

Ryan adds: “We are delighted to have helped Dunnet Bay Distillers create an environmentally friendly solution that delivers real value to its distillery and customers. It took ingenuity to develop a flexible pack that could be sent direct to consumers, which not only eradicates the need to use a single-use bottle but also reduces their costs.”

Ryan continues: “This is a great example of PA bringing ingenuity to life."

The launch is the latest in a raft of green initiatives from Dunnet Bay Distillers. Production at the distillery, the most northerly on the UK mainland, is partly powered by solar panels, while botanical waste is given to local farmers to benefit agricultural land.

The firm joins a number of other Scottish boutique spirit makers switching to greener methods to reduce their impact on the planet.

The launch is the latest in a raft of green initiatives from the UK’s most northerly mainland distillery, with the distillery part-powered via solar panels and ambitions to be a net producer of electricity by the end of 2020.

Additional details about the packaging are included in The Scotsman’s Food and Drink writeup, which can be read here.  

Read the full article in The Scotsman

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