Skip to content


  • Add this article to your LinkedIn page
  • Add this article to your Twitter feed
  • Add this article to your Facebook page
  • Email this article
  • View or print a PDF of this page
  • Share further
  • Add this article to your Pinterest board
  • Add this article to your Google page
  • Share this article on Reddit
  • Share this article on StumbleUpon
  • Bookmark this page

Upheaval in the chemicals industry

PA Consulting’s Oliver Lofink, a digital agriculture expert, is quoted in an article in The Economist. The piece looks at digital agriculture, the change in the chemicals industry and how a consumer and regulatory backlash can threaten old business models.

The article notes that digitisation has scope to answer consumers’ concerns about indiscriminate use of chemicals, and also to generate a new stream of profits. It explains that many firms are racing to offer digital farming tools, which can provide advice to farmers using big data, satellite pictures and weather information.

The article goes on to say that five years after Monsanto bought Climate for nearly $1bn, it still produces “only a tiny slice” of overall revenues and as a young tech firm, it is focusing on market share rather than profit. But Oliver explains that it is also possible that tractor-makers, such as John Deere of America, turn out to be better at selling digital tools for precision farming than chemical firms.

Read the full article in The Economist

Transforming agriculture with data-driven insights: How to prosper in the evolving market for digital agritech

Download the report

Contact the consumer team


By using this website, you accept the use of cookies. For more information on how to manage cookies, please read our privacy policy.