The Daily Telegraph
14 August 2014
PA’s Mike Boxall, higher education expert, is quoted in an article in The Daily Telegraph, on A-level results day, about more and more universities offering places through clearing.
On the scramble to fill places, Mike explains that universities are looking to poach people who are holding offers from elsewhere: “Clearing is rapidly changing from a scramble for those who didn't make their preferred offer to something more akin to the football transfer windows.”
Mike continues: “The notion of ‘admitting’ students, which is still the language of university departments, is becoming a thing of the past.”
Mike comments on how universities are offering “sales gimmicks”, such as free tablet computers to attract students: “Students are now customers and that is why some sales gimmicks could be emerging. They are, however, the type of gimmick that we might expect to see for a holiday or a hotel, not for such an expensive and life shaping decision such as which university a student goes to.”
“Offering students laptops to enrol is like offering a free kettle to encourage someone to buy your house and should not influence students’ choices,” says Mike.