Skip to content


  • Add this article to your LinkedIn page
  • Add this article to your Twitter feed
  • Add this article to your Facebook page
  • Email this article
  • View or print a PDF of this page
  • Share further
  • Add this article to your Pinterest board
  • Add this article to your Google page
  • Share this article on Reddit
  • Share this article on StumbleUpon
  • Bookmark this page

Insurance companies who know everything about the consumer

Listen to the original interview in Swedish here.

Magnus Krusberg, financial services expert at PA Consulting Group, spoke to P1 radio about the future of insurance. He drew on findings from PA’s recent report, The Next Wave of Fintech, which was produced in cooperation with Stockholm School of Economics.

Magnus discusses how the research shows future insurance will likely be more personal, with prices and levels of cover set for individuals. This is because our connected world produces much more data that can be used to fully understand a customer’s needs. For example, the cost of car insurance can be directly linked to a person’s driving style, which is analysed by sensors in the car.

“In five years, probably half of all policyholders will have at least one such type of insurance,” says Magnus.

But who should own the information? With data potentially coming from connected cars, homes and even gyms, how do we ensure it’s used ethically?

And what are the consequences of personalised insurance? In its more extreme form, it could cause problems with the whole idea of insurance: to jointly share the risks.

Redefining financial services through technology: download the report

Contact the financial services team


By using this website, you accept the use of cookies. For more information on how to manage cookies, please read our privacy policy.