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PA IN THE MEDIA

PA is in an expansive phase

Read the full article in Swedish here

In an interview with Realtid, Magnus Krusberg, Head of PA Consulting Group in Sweden and financial services expert, elaborates on the company’s Swedish growth plans for 2018. He talks about PA’s investments in innovation, pointing out its innovation centre in Cambridge is expected to gain an increasingly central role in its management consultancy services.

What has happened to you in the past year?

PA is in an expansive phase where we have strengthened our presence in the financial market, the public sector, energy and transport in recent years. We are, as a consultancy firm, involved in many interesting client strategy, innovation and transformation projects. In 2017, we researched the next generation of Fintech companies together with the School of Business and Economics, and established a partnership with the Stockholm Fintech Hub.

What have the biggest challenges been (and how have you managed to master these)?

There is high pressure in the consulting industry and there is great competition for skilled employees. In spite of this, we have managed to recruit many sharp new consultants in 2017. Worth mentioning is that we are  in a very exciting global expansion together with our main owner, Carlyle Group, and the focus on gender equality and modern leadership in Sweden is key.  

Have you seen new customer patterns in 2017?

An interesting development is that digitisation and innovation have become a natural part of all business and business development. We are involved in a number of interesting innovation projects where we help both companies and authorities to switch to ‘Business 2.0’, where digitisation is a prerequisite for success in the future.

What are the biggest trends in your industry right now?

Information becomes an increasingly important asset for all companies and authorities. The new data protection regulation (GDPR), as well as other laws and regulations, place increasing demands on how information needs to be handled in all products and services. This has put management of information on the agenda at board level. Information management is no longer an issue that IT will solve on its own. It must be managed as one of the most important aspects when managing and conducting a business.

What will you do in 2018?

We will continue our expansion in 2018 and will invest even more in innovation. Among other things, our innovation centre in Cambridge will gain an increasingly central role in our management consultancy services.

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