PA Consulting’s Nick Shackleton-Jones, a people and talent expert, talks about a new trend in learning and development where bite-sized chunks of training are packaged up to fit around employee schedules.
The article looks at this micro-learning concept and whether this is really the best way to upskill a workforce.
Nick believes the idea that we have shorter attention spans and need more bite-sized, micro-learning content is fundamentally wrong.
“Attention spans haven’t significantly reduced; people still binge-watch Netflix series. But there is so much more out there to compete for our attention,” he says.
“When employees say ‘I don’t have time for training’, what they really mean is ‘your training is a waste of time to me’. They always have time to Google a problem,” he adds.
Nick believes the danger of micro-learning is that employers focus too much on the structure and ease of use of training programmes and not enough on the actual content.
Nick concludes by saying: “The key to engaging employees in training is to address the challenges they actually face and concerns they have, rather than just dumping content on them. Training teams need to invest more time in actually understanding their audiences.”