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PA IN THE MEDIA

Competition to hook up your home


Helene Ahlbom

NyTeknik

19 June 2014

     
PA telecommunications expert, Per Blom, is qouted in an article in NyTeknik discussing the competition Swedish companies face from organisations such as Google, Apple and Samsung for smart home technologies.

In the article, Per highlights what businesses need to do to be successful in this area: "To interest conumers in smart home technologies, a neat and simple interface is essential, and fun and engaging services are also important. These are the same traits which were required to boost the use of smartphones, so companies like Google and Apple should not be underestimated."

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