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PA IN THE MEDIA

Growth in mobile banking

“Banks need to redefine their way of thinking. It’s not just about ‘translating’ the local branches and the internet bank onto a mobile phone platform.”
 

olaf valentin kjær, pa banking expert

Lene Andersen

Jyllands-Posten

4 May 2013

 

 

In this article, Olaf Valentin Kjær, PA banking expert, discusses the potential of mobile banking and urges Danish banks to improve the accessibility of mobile services for their customers.

Olaf says: “Banks face competition from alternative, and much more user-friendly, operators that help customers with money transfers or help them create an overview of their bank account […] Before long, customers will most likely be able to use their mobile phone to borrow money and make payments in restaurants and supermarkets. That means that banks need to redefine their way of thinking. It’s not just about ‘translating’ the local branches and the internet bank onto a mobile phone platform.”

  

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