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PA IN THE MEDIA

Culture plays a key role in gender diversity

Anders Mørkbak Bruun

Jyllands-Posten

31 July 2013


Christian Kubstrup, PA talent management expert, comments on the link between culture and gender diversity in business, and refers to PA’s report on this topic titled, ‘Girls Allowed’. According to the report, companies where management is equally represented by men and women perform more strongly. The report also highlights that companies with a high-performance culture are far more likely to attract women and motivate them to achieve senior positions and it is these companies that demonstrate the greatest success overall.

“There is a positive connection between culture and the balance of men and women in management. Women have more opportunities and become more motivated within a high-performance culture. So the combination of a high-performance culture and a high number of women generates a much better bottom line,” says Christian, adding that the findings from PA’s report can easily be applied to the Danish business community.

According to Christian, the public debate has focused too much on the number of women in Danish management teams rather than on the importance of organisational culture: “PA advises companies to focus even more on creating a high-performance culture”.

“Furthermore, our study shows that employees want a clear vision of where the company is heading and what the core values of the company are. Senior management must be able to visualise this,” says Christian, adding that management must also communicate values and vision internally as well as externally.
 

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