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Community solar programs can reach millions of people - if utilities design and market them right

PA's Derek HasBrouck, energy expert, is quoted in an article in Greentech Media. The article discusses community solar programs and how they could be a win-win for utilities and their customers.

Expounding on this topic further, Derek states: From a societal cost and benefits perspective, community solar is just more efficient. It provides an opportunity to capture solar resources in the most cost-effective way for society.

Derek continues: Whether it’s rooftop solar, or community solar, the message 'this is somehow going to save money' is the expectation of consumers. That’s the tough part of the message. It’s tough to get it to pencil out to actually save money.

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Derek goes on to say: For the Americans making up the more transitory portion of the population, the utility being able to smooth that out...and theoretically continue to benefit from your slice of a solar garden someplace is a significant benefit.

Derek concludes: Weatherization and other energy-efficiency investment programs are probably the things to look at as a bit of model there. Research has shown the same general finding with efficiency - we don’t see sports stars plugging insulation products.


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