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Luis Ramos, innovation expert at PA Consulting in Latin America, is quoted in an article in Forbes Mexico. The article touches on innovation trends in Mexico.
Commenting on this topic, Luis states: “Mexico is a country that likes innovation and recognizes its importance for the future of companies. However, it is good to do more of the same, and not to launch innovative ideas that thrive the transformation of an industry or change paradigms.”
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Luis concludes: “Mexican executives are satisfied with incremental innovation which can include minor modifications, but not disruptive ones.”