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PA IN THE MEDIA

Meat of the future

Lynda Searby

Food Manufacture

1 February 2015 


Roger Roberts, a food and drink industry specialist at PA Consulting Group, is quoted in an article which discusses plant-based foods.

The article looks at the growth of consumers selecting meat-free products and how this shift in behaviours has pushed plant-based foods to develop into new areas.

The article explains that government support and intervention is necessary in raising awareness about the benefits of plant-based foods, however, Roger predicts that commercial pressures alone will drive the food industry towards a predominantly plant-based future.

Roger explains: “I think there is a strong argument to say that we don’t need to encourage people – it’s a bit ‘nanny state’.

“I believe the shift to plant-based foods will happen automatically, purely due to the economic and environmental benefits. There’s no way we can continue eating meat and dairy products as we are. The transition will be an inevitable result of the gross inefficiencies of animal-based production. The input costs will become so high that meat won’t be able to compete and transferring to plant-based production will be how companies stay competitive,” he adds.




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