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PA IN THE MEDIA

Making the Mooc pay: Fresh partnerships offer more than financial survival

“The value is in the carefully segmented market of users spending a lot of time on these platforms. And in the vast data generated to third parties.”

 

MIKE BOXALL, PA HIGHER EDUCATION expert

Adam Palin

Financial Times

11 March 2013


PA Consulting Group’s Mike Boxall, higher education expert is quoted in a business education online report in the Financial Times. The article looks at Moocs (Massive open online courses).

The article addresses the economics of online courses as leading platforms are offering higher education content for free.

Mike argues that the revenue generating potential for Mooc platforms does not truly lie in student fees, but through harnessing their vast body of users, much like Facebook and Google. He goes on to say: “The value is in the carefully segmented market of users spending a lot of time on these platforms. And in the vast data generated to third parties.”


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